There is one easy technique that increases your search engine optimization... keywords. Social networks basically act as our traditional word-of- mouth. This could be what lands you in the number one spot for your keyword on Google.



A few days ago, I came across a social media marketing agency who called themselves "gurus" in online marketing. When I took a look at one of their clients' Facebook page, I noticed they had been using a profile page rather than a fan page. This is not only against the Facebook statement of rights and responsibilities, but it's also very ineffective when it comes to online marketing. As a result, I designed this test to help you determine if the agency you've hired actually knows what they're doing. Simply check off the questions that apply to your digital agency and find out how they score at the end.

Just sitting at a computer and making money is not all that easy. Prepare yourself for a learning curve and some frustration. It is typically not a get rich quick business. As I stated earlier, digital marketing is about building trust and also "branding" your product business name.



Headings help you twice over for SEO. Heading tags - h1, h2, h3, h4 - not only help you format your text, but they also make your page easier to read, and are apart of what search engines look at when deciding what your page is about. Using them correctly is important to your SEO efforts, though. There should be (1) instance of the h1 heading. In this you set the topic of the page. Followed by h2 tags used to tell what sections on the page are about, and h3 tags within those sections, and so and so forth. Use the keyword for the page or variations of it in your title tags. Make sure the page is still clear and easy to read, though.

When I began marketing online in 2000, I knew nothing about search engine optimization strategy (if it even truly existed back then), and probably less about website design. I started with free websites because I didn't know how to purchase domain names and hosting, and because many free web hosting sites provided templates where I simply filled in the blanks.

This is where a majority of businesses stop their social media efforts, failing to realize the potential in social media marketing. Social media is about sharing, learning, and adding value to the community. A Harvard research study showed that individual's brains were significantly more active and engaged when talking about themselves compared to others. This explains the deaf ears when internet marketers try to sell on social networks rather than provide useful information or give things away for free.

The prime motto of web marketing has two-fold. From the point of view of a more info pro marketer, it's the only effective way to reach out to users and offer them solution, information and at times entertainment. However, a user has a different point of interest. They seek solution with their budget. Whoever serves their purpose is the winner at the end of the day. Admittedly, this motto has a lot to with the best practices and ethics of business. Those who are honesty offering something are always on the rise. Keeping this motto in mind is essential.

Social media marketing is great for increasing your reach and accessibility to your customers. Use the tips contained in this article and become the number one company for people to go to in your niche!



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